{"title":"New Arrivals","description":"\u003cp\u003eThe newest additions to our range: our Affirmation Friends and Family Conversation Cards.\u003c\/p\u003e","products":[{"product_id":"eli-elephant-i-am-strong","title":"Eli Elephant Affirmation Plush Toy, I Am Strong, 25cm","description":"\u003cp\u003e\u003cstrong\u003ePre-order now: shipping in November.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAffirmation Friends are plush companions designed to make practising affirmations fun and easy for children. 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